B2B Outbound That Converts in 2026: Signals, Not Spray

Reply rates on generic cold email have collapsed below 1%. Meanwhile our signal-based sequences book 15+ qualified meetings a month. The difference is who you contact and when.

Buying signals beat firmographics

Instead of "all SaaS founders, 11–50 employees", we trigger outreach on events: they just raised funding, hired their first sales rep, started running ads, or engaged with your founder's content. Timing does 80% of the persuasion.

The 3-touch sequence

Touch 1: reference the signal + one insight specific to them (no pitch). Touch 2 (day 3): a relevant case study with real numbers. Touch 3 (day 7): a direct, low-friction ask ("worth a 15-min look?").

Multiply with the founder brand

Outbound converts 3x better when the prospect has already seen your founder's content. Warm the market publicly, harvest privately.